Who are they?
The Blue Man Group
The Blue Man Group is an entire creative organization that is influenced by art and music. They dedicate themselves to creating exciting and innovative work in a wide variety of media and are best known for their widely popular theatrical shows and concerts which combine music, comedy and multimedia theatrics to produce a totally unique form of entertainment. This party atmosphere created at their live events has become the trademark of a Blue Man Group experience. At this present time, their live stage shows can be seen in New York, Boston, Chicago, Las Vegas, Orlando, Tokyo and Berlin. (http://www.blueman.com/about/whatis)
What makes them so special?
This organization has managed to pour itself all over and throughout the streets of Berlin. Their marketing team has put together a promotions plan with intentions to attack Berlin, stand ground and make certain that all of the people of the city know they exist and that they need to be seen. If you haven’t seen them yet, no worries, be sure that you will. They are everywhere, on the walls, on cars, on bycicles, billboards, posters, digital ads, inside of trains, on the floor, and even on the stairs as you make your way in and out of the metro stations. They have managed to go above and beyond by making creative and intriguing appereances throughout the city, creating anticipation for what they have to offer. Even I was co
nvinced!
-A.warness
-I.nterest
-D.esire
-A.ction
*A clip of a pen that is advertising a politician.
*The stairs leading into the subway in the city. There are arrows pointing you into the direction of the restaruant.
*A portable magnet promoting Coca-Cola. Brand Recognition.
*O2 with advertisments in top of a telephone booth
*If you look closely you'll be able to see that the camera company is using style and design to attract consumers. They are displayed on multiple screens that are lined up one behind the other.
No comments:
Post a Comment