Along with many other amazing things, the city of Berlin has left a wonderfully impacting first impression on me. From the generously nice people to the dramatic, yet still comfortable, change in weather. I am left with positive thoughts and a positive outlook on my many experienced to come during my three week stay here.
One of my most fascinating encounters within my first three days is Berlin’s use of IMC in relation to their great and successful efforts to promote environmentally friendly living. Not only have the adopted eco-friendly living habits, which include waste awareness and water-saving awareness, but they have managed to tie advertising into it all.
This photo was taken at a Café located inside of the Sony Center. Upon leaving the bathroom I immediately noticed that there were advertisements located on the paper towels in which are used to dry your hands. My first thoughts: This is clever, what a way to save. It turns out; Berlin is always looking for new and effective ways to stay environmentally friendly. This method was particularly chosen in order to save money as well as stray away from having to use Germany’s yellow pages (which don’t do that well for companies) while keeping the environment in mind.
Berlin has managed to promote a number of different services that cater to the eco-friendly mind while remaining eco-friendly. One of the most popular, being their
ever-so common Smart Car.E-mobility Berlin is a new campaign that began in 2009. Daimler and RWE call it “Embarking on the Age of Electro-mobility.” These cars are environmentally compatible and have a customer-friendly mobility concept. “These provide locally emission-free driving, thus making a considerable contribution toward protecting the environment and reducing dependency on fossil fuels.” (Daimler.com)
Another neat thing about these smart cars is that they are also used for advertising.
They also have non-stop reminders of their recycling opportunities all over the city, for example, separate recycling bins located everywhere and reminders about trading your empty beer bottles in for money.
Blog Highlights
-First impressions of Berlin have surpassed my expectations
-Berlin has proven in many ways to be and environmentally friendly city.
-The city uses itself to promote a Green lifestyle by using its own resources and inventing better, more reliable ones.
I totally agree. Berlin's IMC campaign to promote environmentally-friendly living is truly integrated. From their segregated trash cans to their smart cars, Berlin really instills in their residents the importance of caring for the environment. I was caught offguard the first time I went to Kaiser's because they don't provide grocery plastic bags. It annoyed me for a second, but I realized it makes sense. How many million plastic bags are just floating around the US that are non-biodegradable? It's a small thing but if you look at the bigger picture, these "small things" that we do will collectively have an impact on the environment.
ReplyDeleteI really liked the advertising on the paper towels. What a great idea. It´s environmentally friendly and promotes the company in a memorable. I would hope that companies would use this technique in the states, but I wonder if there is a stigma with having your company associated with something that you just throw out with trash?
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