The very first minority advertisement that I saw during my time in Europe.
This picture was taken outside of a children’s clothing store in the shopping district of Paris, France. There was more than one advertisement and consisted of a mixture of young girls and boys of Asian descent.
The United States keeps its regulars used to viewing advertisements with people of various different cultures. Each brand uses its own method and strategy when deciding what people to use in its advertising, yet still keeping an open mind in attempts to target an entire market.
This picture was taken outside of a children’s clothing store in the shopping district of Paris, France. There was more than one advertisement and consisted of a mixture of young girls and boys of Asian descent.
The United States keeps its regulars used to viewing advertisements with people of various different cultures. Each brand uses its own method and strategy when deciding what people to use in its advertising, yet still keeping an open mind in attempts to target an entire market.
Here, in Europe, things seem to be a little different. Pretty much every advertisement uses a European model, while they all look somewhat similar, fair skin with brunette or blonde hair.
Paris, France is where I had the pleasure of encountering my first minority ad; it was bold, visible and clear for everyone to see. It stood out from all of the rest because it was different, using someone visibly different. However, this wasn’t too much of a surprise to me in Paris because it is an extremely accepting and diverse city. This works in Paris, as opposed to perhaps Germany because of the international and intercultural influence within the city. I’m not so sure that this particular ad would have been as successful in other European countries. If other cities include minorities in their ads, then it could possibly increase their target market and pote
ntial audience. I’m sure the advertisers and agencies took into account the research they would have to do in order to use a minority in their ad and whether it would work or not. What I also noted interesting about this particular ad is that the company had only used ethnic minorities in its advertisements. Does it suggest a specific target audience?
Paris, France is where I had the pleasure of encountering my first minority ad; it was bold, visible and clear for everyone to see. It stood out from all of the rest because it was different, using someone visibly different. However, this wasn’t too much of a surprise to me in Paris because it is an extremely accepting and diverse city. This works in Paris, as opposed to perhaps Germany because of the international and intercultural influence within the city. I’m not so sure that this particular ad would have been as successful in other European countries. If other cities include minorities in their ads, then it could possibly increase their target market and pote
ntial audience. I’m sure the advertisers and agencies took into account the research they would have to do in order to use a minority in their ad and whether it would work or not. What I also noted interesting about this particular ad is that the company had only used ethnic minorities in its advertisements. Does it suggest a specific target audience?Upon arriving in Barcelona, Spain, I also paid attention to their wide variety of ethnic minority advertising within the city. It was mainly displayed in the train stations and most of them were ads for upcoming events and performances that the city has to offer for its tourists. All in all, I have concluded that, as discussed in class, each geographic area markets specifically to their local audience. This has been proven to me in Germany, Barcelona, Paris and Prague, with some exceptions.
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